Changing minds: the art and science of changing our own and other people's minds Book 2069/Completed:
LC Control Number:
Boston, Mass.: Harvard Business School Press, 2004.
xi, 244 p. ; 25 cm.
The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution: how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue : the future of mind changing.